Graphic Packaging International

The development structure responds carefully to the surrounding context and urban grain, creating a clear and well-defined network of streets and spaces within the site. This includes an uninterrupted cycle route, alongside a central community greenspace.

Two focal buildings have been designed to reflect the industrial forms and materiality of the former GPI facility. A varied palette of materials, generous fenestration and a range of balcony typologies create lively and distinctive façades at key nodal points, helping to support wayfinding and reinforce local character.

The design draws inspiration from one of the site’s original frontages, where industrial manufacturing blocks once formed a strong edge to the public realm. This character has been reinterpreted to create a contemporary frontage that is intended to be experienced in sequence when travelling along its length. Moving from north to south, the streetscape begins with a focal corner building before transitioning to a more linear frontage that echoes the form of the former facility. This lighter, flat-roofed element is followed by a further industrial-inspired building, defined by a simple façade treatment, a strong fenestration grid, projecting balconies and a north-light style saw-tooth roofline. Together, these contrasting forms and façade treatments provide visual interest and add richness to the streetscape.

The highly sustainable homes will meet the latest low-carbon building regulations, incorporating measures such as air source heat pumps and solar panels.

The ‘Green Heart’ serves as the masterplan’s vibrant core, designed as a multi-functional landscape that balances recreation with infrastructure. Central to the space is a Locally Equipped Area of Play (LEAP), strategically paired with social seating to encourage intergenerational gathering.

The scheme has been developed in co-ordination with the owners of two neighbouring sites to ensure that the three developments complement each other and contribute collectively to wider infrastructure investment.

The team’s design has been informed and shaped by input from the council received at pre-application meetings, as well as feedback from the wider public and stakeholders, including a design review panel, public consultation events and local stakeholder meetings.

The scheme was granted planning permission in June 2026.