Selling a car is no longer just about, well, selling a car. It is about being most relevant to the audience, making existing and prospective customers feel comfortable or special, driving buy-in to the brand.

Relevance is, in car retail, massively subjective. To one customer, luxury surroundings can be both comfortable and intimidating. Equally, what may be welcoming to another customer may be disappointing to others.

For most people, the dealer visit is on average once every three years to buy, and once a year for service or repair. It is not a familiar experience. If it is not familiar, then it should be comfortable and welcoming.

More and more people are choosing to buy through a branded dealership, especially so as access to both cars and finance eases following a difficult economic period, and boosted further by astonishing advances in product quality and efficiency - and, consequently, demand.

It means that dealers and manufacturers are thinking hard as to how they operate their core services, manage customer first impression and flow, and deal with aftersales visits. Comfort puts customers at ease, and generates sales.

Being such a furiously competitive business, the very fact we work for names such as Jaguar Land Rover and Citroen confirms we're motoring in the right direction - the better way.

Our specialist Motor Retail team provides a high-value, versatile and focused service, while recognising the importance of flexibility demanded by such a diverse market.